Question 1

Central location/street interviews constitute the dominant method of collecting survey data in ________.

Accepted Answer

Central location/street interviews are more commonly used in France and the Netherlands for collecting survey data compared to other countries listed.

Question 2

From the standpoint of international marketing research,product laws include those dealing with all of the following except ________.

Accepted Answer

Product laws refer to regulations related to the production, distribution, and sale of products, which vary from country to country. The options A, C, and D deal with aspects that are closely related to the product, i.e., the guarantee of the product, the packaging, and the quality required. However, retail price maintenance refers to a practice in which manufacturers set the prices that the resellers must charge for the products. Although it can affect the sales and promotion of a product in a foreign market, it is not a product law.

Question 3

Mail panels are being gradually replaced by ________ panels in many parts of the world.

Accepted Answer

With the emergence of email and other digital communication methods, mail panels (also known as postboxes or letterboxes) are becoming less commonly used. The internet is therefore the most likely alternative to mail panels. Scanners are not a direct replacement for mail panels, diaries are unrelated, and media is too broad a term to be a specific replacement for mail panels.

Question 4

All of the following factors except ________ make international telephone interviewing easier.

Accepted Answer

The statement mentions that in many cultures, face-to-face relationships are predominant, which implies that international telephone interviewing may not be as easy in those cultures. Therefore, option B is the correct answer, as it contradicts the premise of the question. The other options all provide reasons why international telephone interviewing could be easier.

Question 5

Electronic surveys are not very popular in ________.

Accepted Answer

According to research, electronic surveys are less popular in Eastern Europe compared to other regions.

Question 6

Which of the factors below inhibit high usage of telephone interviewing and CATI?

Accepted Answer

Telephone directories that are incomplete and outdated inhibit high usage of telephone interviewing and CATI as they make it difficult to reach the target audience accurately.

Question 7

Which of the following is not one of the behavior and attitude segments defined by Bates Asia?

Accepted Answer

The behavior and attitude segments defined by Bates Asia are traditionals, adapters, and achievers. There is no segment called experiencers.

Question 8

Government environment considerations include all of the following except ________.

Accepted Answer

The answer of Government environment considerations include all of the...

Question 9

Conceptual equivalence is a type of ________ equivalence.

Accepted Answer

Conceptual equivalence refers to the extent to which the concepts or constructs being measured in different cultures are equivalent. Therefore, conceptual equivalence is a type of construct equivalence. Operational equivalence refers to the extent to which the methods used to collect data are equivalent, linguistic equivalence refers to the similarity of meaning between translated items, and scalar equivalence refers to the equivalence of response options on scales.

Question 10

A country's stage of economic development determines all of the following about its markets except ________.

Accepted Answer

The stage of economic development of a country affects its degree of modernization, standardization, and market size. Therefore, all of the above options are affected by a country's stage of economic development.

Question 11

The use of mail interviews is low in some countries because of ________.

Accepted Answer

The use of mail interviews is low in some countries because of a combination of factors such as illiteracy and large rural populations that may make it difficult for people to access and complete mail surveys. In addition, a well-developed postal system may not necessarily increase the use of mail surveys as other factors may also come into play.

Question 12

The fact that computers,the Internet,and electronic information transfer have yet to make an impact in rural areas is a consideration found in the ________ of the framework for international marketing research.

Accepted Answer

The fact that computers, the Internet, and electronic information transfer have yet to make an impact in rural areas is related to the information and technological environment of the framework for international marketing research. The information and technological environment includes factors such as communication infrastructure, level of technology adoption, and the availability of information technology resources.

Question 13

Telephone penetration is a serious consideration when doing international marketing research.In Great Britain telephone penetration is only about ________,although cell phone penetration is higher.

Accepted Answer

Telephone penetration in Great Britain is around 80%. Although cell phone penetration is also high, having a landline is still considered important in many areas, such as for broadband internet access. Therefore, it is important to take into account both landline and cell phone penetration when conducting international marketing research in Great Britain.

Question 14

Relevant values and attitudes toward time,achievement,work,authority,wealth,scientific method,risk,innovation,change,and the Western world are considered in the ________ of the framework for international marketing research.

Accepted Answer

The sociocultural environment considers the relevant values and attitudes toward things like time, achievement, work, authority, wealth, scientific method, risk, innovation, change, and the Western world in the framework for international marketing research.

Question 15

Laws on pricing deal with all of the following except ________.

Accepted Answer

Patents are a form of intellectual property protection and are not directly related to pricing laws. A, B, and C are all forms of pricing practices that are regulated by laws such as antitrust laws and consumer protection laws. Variable pricing refers to charging different prices for the same product or service, depending on factors such as time of day or consumer demand. Price fixing refers to an agreement between competitors to set prices at a certain level, which is illegal in many countries. Price discrimination refers to charging different prices to different customers for the same product or service.

Question 16

Telephone usage in Europe is much lower than in the United States,and many households do without telephones.This would be a marketing research concern found in the ________ of the framework for international marketing research.

Accepted Answer

The answer of Telephone usage in Europe is much lower...

Question 17

In-home interviews are not dominant in ________.

Accepted Answer

In-home interviews are not dominant in Canada due to the country's preference for other methods such as telephone or online surveys.

Question 18

Inefficient mail service in many developing countries;difficulty in making personal contact with respondents;and the difficulty of obtaining block statistics and maps are all considerations of the ________ of the framework for international marketing research.

Accepted Answer

These considerations are all related to the structural environment of the framework for international marketing research, which includes factors such as infrastructure, logistics, and access to information. The government environment relates to political and legal factors, the information and technological environment relates to communication and data technologies, and the sociocultural environment relates to cultural and social factors.

Question 19

Home country laws relate to national security,antitrust,and ________.

Accepted Answer

Home country laws typically cover a range of topics, but the most relevant to national security concerns would likely be antitrust laws and ethical considerations, rather than workplace safety, worker compensation, or worker benefits.

Question 20

Bates Asia claims that ________ of the combined population of all countries surveyed can be assigned to ________ segments.

Accepted Answer

Bates Asia claims that 95% of the combined population of all countries surveyed can be assigned to 5 segments.

Quiz 24: International Marketing Research