________ is a type of non-sampling error arising from respondents who do respond but give inaccurate answers,or their answers are mis-recorded or mis-analyzed.It may be defined as the variation between the true mean value of the variable in the net sample and the observed mean value obtained in the marketing research project.
A) Response error
B) Non-sampling error
C) Non-response error
D) Random sampling error

Question

Quizplus · Accepted Answer

The given description pertains to response error, as it is caused by inaccurate responses or errors during recording or analysis of responses. Non-sampling error refers to errors not related to sampling, such as measurement or data processing errors. Non-response error arises when respondents do not respond to the survey, and random sampling error is caused by the natural variation that occurs when a random sample is drawn.

________ Is a Type of Non-Sampling Error Arising from Respondents