In a study the researcher was investigating attitudes toward airlines among male middle managers.Questions asked included,"What would it be like if you could no longer use airplanes?" Responses like,"Without planes,I would have to rely on e-mail,letters,and telephone calls" were received.This suggests that what airlines sell to the managers is face-to-face communication.The depth interview techniques used in the study is called ________.
A) symbolic analysis
B) laddering
C) hidden issue questioning
D) none of the above

Question

Quizplus · Accepted Answer

Symbolic analysis is a technique used to understand the symbolic meanings and underlying motivations behind consumer behavior, such as the importance of face-to-face communication facilitated by airlines.

In a Study the Researcher Was Investigating Attitudes Toward Airlines