________ is a technique for conducting depth interviews in which a line of questioning proceeds from product characteristics to user characteristics.
A) Symbolic analysis
B) Laddering
C) Hidden issue questioning
D) None of the above

Question

Quizplus · Accepted Answer

Laddering is a technique for conducting depth interviews where the line of questioning progresses from product characteristics to user characteristics. This is achieved by asking probing questions that reveal the underlying motivations, values, and beliefs of the user. By understanding these deeper psychological factors, marketers can better tailor their messaging and positioning to resonate with their target audience.

________ Is a Technique for Conducting Depth Interviews in Which