According to Table 6.2 in the text,the comparative evaluation of survey methods,the tendency of the respondents to give answers that are socially acceptable whether or not they are true refers to the ________ criteria.
A) control of field force
B) social desirability/sensitive information
C) response rate
D) perceived anonymity

Question

Quizplus · Accepted Answer

The tendency of respondents to give socially desirable answers even if they are not true is known as social desirability bias. This falls under the social desirability/sensitive information criteria as per Table 6.2 in the text. The other criteria listed are control of field force, response rate, and perceived anonymity.