The scale descriptors "never," "rarely," "sometimes," "often," and "very often" are commonly used when studying the ________ construct (Table 9.3 in the text).
A) purchase frequency
B) satisfaction
C) attitude
D) purchase intent

Question

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The Answer of The scale descriptors "never," "rarely," "sometimes," "often," and "very often" are commonly used when studying the ________ construct (Table 9.3 in the text).
A) purchase frequency
B) satisfaction
C) attitude
D) purchase intent

The Scale Descriptors "Never," "Rarely," "Sometimes," "Often," and "Very Often