The scale descriptors "very bad," "bad," "neither bad nor good," "good," and "very good" are commonly used when studying the ________ construct (Table 9.3 in the text).
A) attitude
B) purchase frequency
C) purchase intent
D) satisfaction

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The Answer of The scale descriptors "very bad," "bad," "neither bad nor good," "good," and "very good" are commonly used when studying the ________ construct (Table 9.3 in the text).
A) attitude
B) purchase frequency
C) purchase intent
D) satisfaction

The Scale Descriptors "Very Bad," "Bad," "Neither Bad nor Good