Which of the findings have been supported by research concerning classical conditioning and advertising appeals for well-known products?
A)Well-known brands are easier to convert into conditioned stimuli versus novel brands.
B)Attempts to use classical conditioning to sell products have been largely unsuccessful.
C)It is easier to classically condition novel brands versus well-known brands.
D)It is easier to classically condition well-known brands versus novel brands.

Question

Quizplus · Accepted Answer

Research indicates that novel brands are more easily conditioned because they do not have pre-existing associations, unlike well-known brands which already have established perceptions.

Which of the Findings Have Been Supported by Research Concerning