Drew works for an advertising company and is trying to sell a new product called "day goggles." He knows he needs to make the day goggles appear cool and desirable,so decides to have well-known Hollywood actress Angelina Jolie wear his goggles.Despite his intensive ad campaign featuring the famous actress,he found little evidence that having Angelina Jolie in his advertisement affected preferences for his goggles and did not see any changes in sales.It is most likely that this outcome resulted from
A)higher-order conditioning.
B)latent inhibition.
C)aversive conditioning.
D)conditioned compensatory responses.

Question

Quizplus · Accepted Answer

This outcome is most likely due to latent inhibition, which occurs when a familiar stimulus (in this case, Angelina Jolie) is paired with a new stimulus (day goggles) and does not result in learning or changes in behavior. This could be because people already have pre-existing attitudes towards Angelina Jolie and are not as receptive to her influence in promoting a new product.

Drew Works for an Advertising Company and Is Trying to Sell