According to strategic reference point theory, managers have two basic strategic alternatives. They are_____________ .
A) risk-avoiding strategy and pioneering strategy
B) risk-maintenance strategy and conflict-avoidance strategy
C) risk-avoiding strategy and risk-seeking strategy
D) frontal attack strategy and guerilla strategy
E) none of these

Question

Quizplus · Accepted Answer

Strategic reference point theory argues that managers can influence the choice between the basic strategic profiles of risk-avoiding or risk-seeking.

According to Strategic Reference Point Theory, Managers Have Two Basic