The tendency to care more about avoiding losses than about achieving equal-size gains is termed:
A)impulsivity.
B)loss aversion.
C)fear of success.
D)drive reduction.

Question

Quizplus · Accepted Answer

Loss aversion refers to the human tendency to feel the pain of loss more strongly than the joy of gaining something equivalent. This phenomenon has been studied extensively in behavioral economics and influences decision-making in many areas of life, including investment choices, consumer behavior, and political decisions. Options A, C, and D do not accurately reflect this phenomenon.

The Tendency to Care More About Avoiding Losses Than About