Grocery stores in the Washington,DC,area attempted to get shoppers to reuse their bags either by providing a 5-cent credit for doing so or by imposing a 5-cent tax for not reusing their bags.Which statement about the results of this policy is TRUE?
A)The credit but not the tax significantly increased bag reuse.
B)The tax but not the credit significantly increased bag reuse.
C)Both manipulations equally increased bag reuse.
D)Both manipulations significantly increased bag reuse,but the tax was more effective.

Question

Quizplus · Accepted Answer

The tax for not reusing bags significantly increased bag reuse more than the credit for reusing bags did. This is because people tend to be more motivated by the desire to avoid losses (in this case, paying a tax) than by the opportunity to gain rewards (receiving a credit).

Grocery Stores in the Washington,DC,area Attempted to Get Shoppers to Reuse