Product position is customers' concept of a product's attributes relative to their concept of competitive brands.

Name: Product position is customers' concept of a product's attributes relative to their concept of competitive brands.
Brand: Quizplus
Rating: 4.7 (37 reviews)

Question

Quizplus · Accepted Answer

Product positioning refers to how customers perceive a product in comparison to other competing products in the market. It is the customers' concept of the product's attributes and benefits that set it apart from other products. Therefore, the statement is true.

Product Position Is Customers' Concept of a Product's Attributes Relative