While shopping at a Kroger grocery store,Tom sees a display of his favorite brand of diet cola.He buys a six-pack to take home for the weekend.This purchase process would be described as
A) routinized response behavior.
B) extended problem solving.
C) limited problem solving.
D) situational perception.
E) enduring involvement.

Question

Quizplus · Accepted Answer

Tom's purchase of a familiar product like his favorite brand of diet cola is a habitual decision, which is best described as routinized response behavior.

While Shopping at a Kroger Grocery Store,Tom Sees a Display