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Precision Brake Company is a supplier of brake components to the manufacturers of lawn tractors and 4-wheel ATV's.It also sells its products to independent repair centers,dealers,and other wholesalers in the northeast and southern states.Precision Brake has done research on the demand for lawn tractors and found that most manufacturers are in the states of Kentucky,Tennessee,and Alabama.Research also shows that most of the dealers who sell directly to individual consumers are in the midwestern states,while dealers who sell to small business landscaping companies tend to be located in the northeastern states.Company executives are considering expansion of its distribution to markets in the midwest.
-Refer to Scenario 7.2.Given the type of business market in which Precision Brake is currently operating,which group would it be least likely to sell to?
A) Producers
B) Governments
C) Retailers
D) Consumers
E) Institutions

Question

Quizplus · Accepted Answer

Precision Brake Company operates in a business market focused on supplying components to manufacturers, repair centers, dealers, and wholesalers. It is least likely to sell directly to individual consumers, as its primary market is business-to-business (B2B).

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