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Samsung is entering the home appliance market with its new French Door Refrigerator.In designing the production facility,it has a need for various pieces of equipment,including the perpetual assembly belt-drive,quasi-assembly pods,and finishing stations.The purchasing agent for the appliance division is inquiring about who will be needed for input on the purchasing decision.Samsung has already contacted several producers of the quasi-assembly pods,and has begun negotiations with their sales representatives.
-Refer to Scenario 7.1.Which of the following groups should Samsung not include in its buying center for the new equipment?
A) Purchasing agents at Samsung
B) Eventual users within Samsung
C) Potential future Samsung customers
D) Gatekeepers within Samsung
E) Senior managers at Samsung

Question

Quizplus · Accepted Answer

Potential future Samsung customers should not be included in the buying center for the new equipment, as they are not internal stakeholders in the company's purchasing decision. The other groups listed (purchasing agents, eventual users, gatekeepers, and senior managers) are all relevant internal stakeholders who may provide input on the purchasing decision.

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