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Samsung is entering the home appliance market with its new French Door Refrigerator.In designing the production facility,it has a need for various pieces of equipment,including the perpetual assembly belt-drive,quasi-assembly pods,and finishing stations.The purchasing agent for the appliance division is inquiring about who will be needed for input on the purchasing decision.Samsung has already contacted several producers of the quasi-assembly pods,and has begun negotiations with their sales representatives.
-Refer to Scenario 7.1.There are many factors that would influence Samsung's business buying decisions.Which one of the following would not?
A) Environmental
B) Organizational
C) Interpersonal
D) Demographic
E) Individual

Question

Quizplus · Accepted Answer

Demographic factors, such as age, gender, income, and education level, typically do not have a significant impact on business buying decisions for production equipment. Factors such as environmental concerns, organizational goals and objectives, interpersonal dynamics, and individual preferences are more likely to influence Samsung's purchasing decisions.

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