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Samsung is entering the home appliance market with its new French Door Refrigerator.In designing the production facility,it has a need for various pieces of equipment,including the perpetual assembly belt-drive,quasi-assembly pods,and finishing stations.The purchasing agent for the appliance division is inquiring about who will be needed for input on the purchasing decision.Samsung has already contacted several producers of the quasi-assembly pods,and has begun negotiations with their sales representatives.
-Refer to Scenario 7.1.What was the first step of the buying decision process that Samsung went through when looking for the quasi-assembly pods?
A) Searching for products and suppliers
B) Selecting and ordering the most appropriate product
C) Recognizing the problem or need
D) Establishing product specifications
E) Evaluating the product relative to specifications

Question

Quizplus · Accepted Answer

The first step that Samsung went through in the buying decision process was recognizing the problem or need. In this case, the need was for various pieces of equipment for their new French Door Refrigerator production facility, including quasi-assembly pods. Samsung recognized that they needed to purchase this equipment in order to produce the appliance.

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