Question 1

What is the major difference between social responsibility and marketing ethics?

Accepted Answer

The major difference between social responsibility and marketing ethics is that social responsibility deals with the overall impact of marketing decisions on society as a whole, while marketing ethics relates to the ethical evaluations of individual or group actions in marketing situations. While there may be some overlap, social responsibility is a broader concept that takes into account the larger social and environmental impacts of marketing decisions, whereas marketing ethics is primarily focused on ethical decision making within marketing contexts.

Question 2

It is possible to improve ethical behavior in an organization by

Accepted Answer

The answer of It is possible to improve ethical behavior...

Question 3

Which of the following is not usually a responsibility of an ethics officer?

Accepted Answer

While an ethics officer may be involved in the creation and dissemination of a mission statement, this is not typically their primary responsibility. Their main duties usually include drafting, disseminating, and updating a code of conduct, training employees, maintaining a confidential system for ethical concerns, and taking action on possible violations of the code of conduct.

Question 4

____ are formalized rules and standards that describe what a company expects of its employees in terms of ethical behavior.

Accepted Answer

Codes of conduct are specific sets of guidelines that dictate the required behavior of those working within a company. These codes of conduct are often written into contracts or agreements, and are designed to ensure that employees act in a way that is consistent with the company's ethical standards. By clearly outlining what is expected of employees, codes of conduct can help to steer individuals towards ethical behavior, while also providing a clear framework for dealing with situations where ethical violations occur.

Question 5

Which of the following would be consistent with Johnson Chemicals' understanding of the "bad apple" concept of improving the ethical conduct of salespeople?

Accepted Answer

The "bad apple" concept involves removing unethical individuals from the organization in order to improve overall ethical conduct. Firing unethical salespeople is consistent with this approach.

Question 6

Which of the following statements about codes of conduct is true?

Accepted Answer

While not all companies have formal codes of conduct, most large corporations do have them in place. Codes of conduct are often seen as a way to promote ethical behavior and prevent misconduct within the organization. Small- to medium-sized companies may not have formal codes of conduct, but they may still have informal guidelines or policies in place to promote ethical behavior.

Question 7

In response to organizational pressure to perform,Barry used a deceptive sales tactic to obtain a major sales contract.He was surprised that he wasn't punished for his behavior and even received a substantial bonus for securing the contract.Given the same opportunity in the future,Barry will most likely

Accepted Answer

The answer of In response to organizational pressure to perform,Barry...

Question 8

Karrie,a new salesperson for Brenham Foods,calls in an order for twice the amount of merchandise that Corner Market requested because she knows that it will increase her sales and will not be noticed by Corner Market.This is an example of how ____ influences ethical decision making.

Accepted Answer

Karrie's decision is influenced by the opportunity to increase her sales, even if it means acting unethically.

Question 9

Which one of the following statements about codes of conduct (ethics)is false?

Accepted Answer

The answer of Which one of the following statements about...

Question 10

Justin believes that certain conditions at his company are very conducive to engaging in unethical behavior because these conditions provide rewards such as faster promotions and better salaries for those who bend the rules.Justin's company seems to allow ____ for unethical behavior.

Accepted Answer

The conditions that Justin is referring to provide an opportunity for unethical behavior, which means that employees have the chance to engage in unethical behavior and may be rewarded for doing so. This suggests that the company's culture may allow for or even encourage such behavior, but it is ultimately the opportunity that enables it.

Question 11

Who is typically responsible for creating,distributing,and enforcing a formal code of conduct?

Accepted Answer

An ethics officer or person responsible for ethics within an organization is typically responsible for creating, distributing, and enforcing a formal code of conduct. This individual is specifically tasked with maintaining ethical standards and ensuring that all employees are aware of and adhere to the code of conduct. Managers and supervisors also play a role in enforcing the code of conduct, but the ultimate responsibility lies with the ethics officer. The CEO, VP of Marketing, and Morale Manager would not typically have this responsibility.

Question 12

Which of the following statements is false?

Accepted Answer

Social responsibility and marketing ethics are not the same thing and cannot be used interchangeably. Social responsibility refers to a company's obligation to conduct business in a way that benefits society, while marketing ethics refer to the ethical principles and values that govern marketing practices.

Question 13

Within the scope of her job,Sue Hanson gives ethics advice,disseminates a code of ethics,reviews the code of ethics,and takes action on ethics violations.Sue is the ____ in her company.

Accepted Answer

Sue Hanson's job responsibilities involve ethics advice, disseminating, reviewing, and taking action on ethics violations. This indicates that her role in the company is that of an ethics officer.

Question 14

As a media buyer for the Angelo Agency,Chloe knows that no one ever checks to see if her phone calls are business related or personal.With regard to ethical behavior,this situation relates most closely to

Accepted Answer

This situation relates to the opportunity factor of ethical behavior, as Chloe has the opportunity to misuse her phone privileges for personal reasons without anyone checking.

Question 15

Which of the following statements about implementing an ethics and legal compliance program is false?

Accepted Answer

Implementing an ethics and legal compliance program is an ongoing process that should be regularly reviewed and updated to ensure its effectiveness and relevance. It is false that it rarely needs to be revised.

Question 16

Codes of conduct are also frequently known as

Accepted Answer

Codes of conduct are most commonly referred to as codes of ethics. While they may be a part of a company's corporate culture and ethics compliance programs, these terms are not interchangeable with codes of conduct. Codes of conduct lay out specific guidelines and values for ethical behavior within a company, while codes of ethics encompass broader ethical principles and values that may extend beyond the workplace.

Question 17

____ is (are)most likely to improve ethical behavior in a marketing organization.

Accepted Answer

Eliminating unethical individuals and improving the organization's ethical standards is the best choice as it removes the root cause of unethical behavior and sets a moral standard for the entire organization to follow. Other choices like hiring goal-directed employees or allowing employees to follow their own ethical standards may not necessarily lead to improved ethical behavior. Encouraging employees to identify ethical issues and decide what is right is important, but without a clear framework or standard, it may lead to inconsistent and subjective decisions. Simply obeying the law and accepting all other behavior may not be enough to ensure ethical behavior, as some actions may technically be legal but still unethical.

Question 18

Which of the following statements best summarizes the perspective that most marketing managers have on unethical behavior?

Accepted Answer

Most marketing managers understand the importance of ethical behavior for long-term success and sustainability. They generally believe that unethical conduct is not a viable path to success and tend to avoid unethical opportunities, recognizing the potential for harm to their organization's reputation and the legal risks involved.

Question 19

Beth knows that her company has a formal code of conduct,but she does not see this code being equally and consistently applied to all employees.Beth believes that this sporadic enforcement of the formal code only enhances the ____ for committing unethical acts.

Accepted Answer

When a code of conduct is not consistently enforced, it creates opportunities for unethical behavior, as employees may feel they can act without consequences.

Question 20

Because laws are often difficult to interpret and understand,company codes of conduct and compliance programs should

Accepted Answer

Company codes of conduct and compliance programs should incorporate both legal and ethical concerns that the company deems most appropriate. This is because in many cases, ethical concerns also have legal ramifications. Codes of conduct and compliance programs should aim to cover all applicable laws and regulations, as well as the company's own ethical standards. It is important that these programs are comprehensive so that employees understand how to behave in a manner that is both legal and ethical.

Quiz 21: Global Issues,social Responsibility and Marketing