Which of the following most effectively illustrates reader benefits and elicits desire?
A) Our European walking tours are the best planned in the industry.
B) You are cordially invited to join one of our European walking tours this summer.
C) Going on a walking tour of Europe will allow you to visit small villages, meet and converse with the locals, and dine on authentic cuisine.
D) Our travel company knows Europe and is eager to show it to you.
Correct Answer:
Verified
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