We are often advised not to grocery shop when we are hungry. Our internal hunger makes external cues, such as the displays of food in the store, more salient and persuasive. That is, the internal cues __________ the external ones.
A) potentiate
B) initiate
C) activate
D) exaggerate

Question

Quizplus · Accepted Answer

Potentiate means to enhance or strengthen the effect of something. In this context, the internal hunger enhances the effect of the external cues, making them more influential in our decision making while shopping. This is why we are advised not to shop when hungry because we are more likely to make impulse purchases and unhealthy food choices.

We Are Often Advised Not to Grocery Shop When We