Shanice is examining several new flavors of ice cream on display at the supermarket. In considering each flavor, she notes how interesting each one seems, as well as the chances that she might not really like it. To decide which flavor to buy, Shanice is using __________.
A) framing theory
B) satisficing methods
C) utility theory
D) loss aversion techniques

Question

Quizplus · Accepted Answer

Shanice is using utility theory, which involves assessing the potential satisfaction (utility) from each option and weighing that against the risks or downsides, such as not liking the flavor. This approach helps in making a decision that maximizes her expected satisfaction.

Shanice Is Examining Several New Flavors of Ice Cream on Display