Netflix's initial revenue model was based on a flat-rate monthly subscription fee rather than a per-disc rental fee.

Name: Netflix's initial revenue model was based on a flat-rate monthly subscription fee rather than a per-disc rental fee.
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Netflix initially introduced a flat-rate monthly subscription model in 1999, which allowed customers unlimited rentals without due dates, late fees, shipping fees, or per-title rental fees, moving away from the per-disc rental model.

Netflix's Initial Revenue Model Was Based on a Flat-Rate Monthly