Psychological Reactance Theory explains why the "Just Say No" to drugs campaign was successful in reducing the number of teenagers experimenting with drugs.

Question

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Psychological Reactance Theory suggests that when individuals perceive their freedom is being threatened or taken away, they are more likely to resist and react against the message. Therefore, campaigns like "Just Say No" that promote abstinence from drugs may actually have the opposite effect and increase interest or experimentation with drugs, particularly among teenagers.

Psychological Reactance Theory Explains Why the "Just Say No" to Drugs