E&V Bridal Studios is a wedding consulting business designed to appeal to East Asians.At one time,it used the same marketing mix for all of its customers,but it has discovered that it needs a Different marketing mix to appeal to its ethnic customers.For example,Chinese brides want an elaborate red gown,and Vietnamese brides wear a brocaded gown with long sleeves and a Mandarin collar.
-Refer to E & V Bridal Studios.What procedure does E&V Bridal Studios use to divide its large market?
A) perceptual mapping
B) micromarketing
C) positioning
D) market segmentation

Question

Quizplus · Accepted Answer

E&V Bridal Studios uses market segmentation to divide its large market by identifying the different needs and preferences of its ethnic customers, such as Chinese and Vietnamese brides. This helps the business tailor their marketing mix to better appeal to each specific group.

E&V Bridal Studios Is a Wedding Consulting Business Designed to Appeal