Clearing Skies Press published a book by Robert Ruark entitled Keeping the Baby Alive Till Your Wife Gets Home.It is an advice book for new fathers.
-Refer to Clearing Skies.What demographic variables have been used to define the market for this book?
A) gender and family life-cycle stage
B) benefit and gender
C) age,gender,and personality
D) benefit and lifestyle

Question

Quizplus · Accepted Answer

The demographic variables used to define the market for this book are gender (fathers) and family life-cycle stage (new fathers).

Clearing Skies Press Published a Book by Robert Ruark Entitled