Which of the following do marketers use to segment markets because the information is widely available and factors such as age and gender are often related to consumer purchasing and consumption behaviour?
A) demographics
B) benefits
C) psychographics
D) usage rates

Question

Quizplus · Accepted Answer

Marketers use demographics to segment markets because information related to age, gender, income and education are widely available and also influence consumer behaviour in terms of purchasing and consumption.

Which of the Following Do Marketers Use to Segment Markets