What is the term for the characteristics of individuals,groups,or organizations that marketers use to divide a total market into segments?
A) Differentiation guides
B) segmentation bases
C) responsiveness quotients
D) accessibility quotients

Question

Quizplus · Accepted Answer

The term is segmentation bases, which are the characteristics or criteria used to divide a total market into smaller segments for targeted marketing efforts. Differentiation guides, responsiveness quotients, and accessibility quotients are not commonly used terms in segmentation.

What Is the Term for the Characteristics of Individuals,groups,or Organizations