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A Marketing Researcher Has Many Options When Designing a Questionnaire

Question 203

Matching

A marketing researcher has many options when designing a questionnaire.However,some questions are better than others for obtaining specific types of responses.Match each survey question example with its most precise definition by placing the matching letter in the blank to the left of the example.Each letter is used only once.

Premises:

Responses:

Do you like a vegetarian burger or a vegetarian pizza best?

closed-ended dichotomous question

What is your favorite pizza topping?
PEPPERONI ____ SAUSAGE ____ VEGETABLE ____ OTHER

ambiguous question

If you are thinking of buying Garden Fresh vegetarian pizza, will you be buying it soon?
____ YES ____ NO

scaled-response question

Don’t you think vegetarianism is a much healthier lifestyle?

two questions in one

Have you ever eaten a vegetarian pizza?
_____ YES ____ NO

biased and/or leading question

Now that you know about Garden Fresh vegetarian pizza would you ...
____ Definitely buy it
____ Probably buy it
____ Might or might not buy it
____ Probably not buy it
____ Definitely not buy it

closed-ended multiple-choice question

What are your opinions about vegetarian food in general?

open-ended question

Premises:

Do you like a vegetarian burger or a vegetarian pizza best?

What is your favorite pizza topping?
PEPPERONI ____ SAUSAGE ____ VEGETABLE ____ OTHER

If you are thinking of buying Garden Fresh vegetarian pizza, will you be buying it soon?
____ YES ____ NO

Don’t you think vegetarianism is a much healthier lifestyle?

Have you ever eaten a vegetarian pizza?
_____ YES ____ NO

Now that you know about Garden Fresh vegetarian pizza would you ...
____ Definitely buy it
____ Probably buy it
____ Might or might not buy it
____ Probably not buy it
____ Definitely not buy it

What are your opinions about vegetarian food in general?

Responses:

closed-ended dichotomous question

ambiguous question

scaled-response question

two questions in one

biased and/or leading question

closed-ended multiple-choice question

open-ended question

Correct Answer:

Premises:

Responses:

Do you like a vegetarian burger or a vegetarian pizza best?

What is your favorite pizza topping?
PEPPERONI ____ SAUSAGE ____ VEGETABLE ____ OTHER

If you are thinking of buying Garden Fresh vegetarian pizza, will you be buying it soon?
____ YES ____ NO

Don’t you think vegetarianism is a much healthier lifestyle?

Have you ever eaten a vegetarian pizza?
_____ YES ____ NO

Now that you know about Garden Fresh vegetarian pizza would you ...
____ Definitely buy it
____ Probably buy it
____ Might or might not buy it
____ Probably not buy it
____ Definitely not buy it

What are your opinions about vegetarian food in general?