A regional utility company needs to change consumers' perceptions of its current service as being harmful to the environment.Which of the following strategies would best allow the company to accomplish this goal?
A) use of product cannibalization
B) repositioning
C) contraction of number of services offered by the utility company
D) adding new services to its product line

Question

Quizplus · Accepted Answer

Repositioning allows the company to change how consumers perceive its current service offering by refocusing on different benefits and characteristics that are not detrimental to the environment. Options A, C, and D may not directly address the issue of environmental harm associated with the company's current service, and may not effectively change consumers' perceptions.

A Regional Utility Company Needs to Change Consumers' Perceptions of Its