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Unilever Makes Four Different Brands of Ice Cream (Magnum,Solero,Ben

Question 54

Multiple Choice

Unilever makes four different brands of ice cream (Magnum,Solero,Ben & Jerry's,and Breyers) .What is this an example of?


A) Unilever's product line width
B) Unilever's product mix inconsistency
C) Unilever's product mix
D) Unilever's product line depth

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