Which of the following consists of all of a company's product lines and items?
A) the marketing mix
B) the product offering
C) the product mix
D) the brand line

Question

Quizplus · Accepted Answer

The term that refers to all of a company's product lines and items is the product mix. The marketing mix refers to the combination of product, price, promotion, and place (distribution) that a company uses to satisfy a target market. The product offering is the specific product or service being offered by a company. The brand line refers to a group of products within a brand that are closely related in product line, features, and price range.

Which of the Following Consists of All of a Company's