Which of the following is the best example of a shopping product for most consumers?
A) a meal plan at the university cafeteria
B) a new television set
C) the text for this marketing class
D) a soft drink to drink before class

Question

Quizplus · Accepted Answer

A new television set is a durable and expensive item that requires consideration and research before purchase, making it a good example of a shopping product for most consumers. The other options are either convenience products (meal plan and soft drink) or unsought products (textbook that students are required to buy).

Which of the Following Is the Best Example of a Shopping