When Forrest Event Marketing,Inc.started searching for new product ideas,a marketing consultant suggested a variety of sources of information.Which is the LEAST likely source of new product ideas?
A) its employees
B) its competitors
C) its customers
D) its financial lenders

Question

Quizplus · Accepted Answer

Financial lenders are unlikely to be a source of new product ideas as their focus is on providing funding and managing risk, rather than product development or innovation.