Marketers consider all of the following examples of new products EXCEPT which one?
A) the addition of an investment service to a company that once specialized in insurance
B) a new flavour of Jell-O gelatin
C) a new low-fat formulation for Campbell's soup
D) a 2008 model-year GE dishwasher with the same style,parts,and colour as the 2007 model

Question

Quizplus · Accepted Answer

The other choices involve introducing a new or improved product or service, whereas D refers to a product that is essentially the same as the previous year's model.

Marketers Consider All of the Following Examples of New Products