Marketing managers who attempt to raise the quality image of their product by selling it at high prices are following which type of strategy?
A) prestige pricing
B) market share
C) profit maximization
D) investment asset

Question

Quizplus · Accepted Answer

Prestige pricing involves setting high prices for products to create an image of quality and exclusivity. This strategy is often used by luxury brands to differentiate themselves and appeal to high-end customers willing to pay a premium for quality and status.

Marketing Managers Who Attempt to Raise the Quality Image of Their