Len knows little about atlases and does not want to spend the time to learn about them.However,he needs to buy an atlas to use in a school history project.Not wanting to make a poor choice,he is likely to do which of the following?
A) buy the most expensive atlas (perhaps paying too much),guessing that the price is related to quality
B) buy the least expensive atlas because most consumers believe that price is not directly related to quality
C) avoid making a decision by not buying an atlas
D) research the product and buy the least expensive atlas

Question

Quizplus · Accepted Answer

Given Len's lack of knowledge about atlases and his desire not to make a poor choice without spending time learning about them, he might assume that a higher price indicates better quality and choose the most expensive atlas, potentially overpaying.

Len Knows Little About Atlases and Does Not Want to Spend