An approach to the study of retailing that stresses activities such as buying,pricing,and personnel practices is a _____ approach.
A)strategic
B)functional
C)institutional
D)retail audit

Question

Quizplus · Accepted Answer

A functional approach to the study of retailing focuses on specific functions such as buying, pricing, personnel practices, and marketing. This approach aims to improve each function separately and assess its effectiveness in achieving overall retail objectives. The other options do not focus specifically on these functional activities. The strategic approach looks at long-term goals and direction, the institutional approach focuses on broader social and economic factors, and a retail audit is an assessment of a retailer's overall performance.

An Approach to the Study of Retailing That Stresses Activities