A retail strategy can be best defined as _____.
A)the selection and appeal to a specific retail target market
B)short-run activities conducted by a retailer to meet or exceed its retail objectives
C)the overall plan guiding a retail firm
D)a plan to reduce retail costs

Question

Quizplus · Accepted Answer

A retail strategy is the overall plan guiding a retail firm. It encompasses the selection and appeal to a specific retail target market, short-run activities, and plans to reduce retail costs, but it is broader and more comprehensive than any of these individual components.

A Retail Strategy Can Be Best Defined as _____