Which form of direct marketing uses advertising to first expose a consumer to a good or service?
A)specialogs
B)video kiosks
C)Web-based retailing
D)infomercials

Question

Quizplus · Accepted Answer

Infomercials use advertising to first expose a consumer to a good or service. Infomercials are typically longer form commercials, often airing during off-peak hours, that provide information and demonstrations of a product or service in order to persuade viewers to make a purchase.

Which Form of Direct Marketing Uses Advertising to First Expose