An application of data mining is _____.
A)cost containment
B)micromarketing
C)value-based retailing
D)data-base management

Question

Quizplus · Accepted Answer

Micromarketing is an application of data mining that allows companies to analyze customer data to develop targeted marketing strategies. This approach can help companies increase sales and customer loyalty while optimizing their marketing budgets. Cost containment and database management are uses of data, but not necessarily examples of data mining. Value-based retailing involves using analytics to set prices based on consumer behavior and preferences, but it is not synonymous with data mining.

An Application of Data Mining Is _____