An isolated store location is most suitable to a retailer _____.
A)that is a parasite
B)that can attract and hold its target market
C)with a mass marketing strategy
D)with a multiple segmentation strategy

Question

Quizplus · Accepted Answer

An isolated store location is most suitable for a retailer that can attract and hold its target market. This means that the retailer has a specific customer base that is willing to travel to reach the store, and the store is able to provide a unique or desirable shopping experience that keeps customers coming back. A retailer that relies on being close to other stores or businesses (parasite), or that relies on reaching a broad audience through mass marketing or multiple segmentation strategies may not be as successful in an isolated location.

An Isolated Store Location Is Most Suitable to a Retailer