A measure of a store's affinity is its _____.
A)pedestrian traffic
B)vehicular traffic
C)degree of customer interchange
D)road visibility

Question

Quizplus · Accepted Answer

Affinity refers to the degree of connection between a store and its customers. The degree of customer interchange, or how frequently and positively customers engage with the store, is a good measure of this affinity. Pedestrian and vehicular traffic and road visibility are all important factors in attracting customers, but they do not necessarily indicate how well the store resonates with them.

A Measure of a Store's Affinity Is Its _____