Fast Food Inc.views marketing as the science and art of finding,retaining,and growing profitable customers by providing them with the food they want.Fast Food Inc.practises societal marketing.
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Q28: The value of the entire stream of
Q29: The marketing mix includes production,price,promotion,and packaging; this
Q30: The changing communications environment caused by the
Q31: Marketers must often understand customer needs even
Q34: The aggressive selling concept focuses on creating
Q35: Customer relationship management is perhaps the least
Q38: With selective relationship management,companies use customer profitability
Q75: The societal marketing concept calls on marketers
Q94: For most marketers, customer relationship management (CRM)
Q121: The selling concept holds that consumers will
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