Which positioning strategy offers consumers a "good deal" by offering equivalent-quality products or services at a lower price?
A) More-for-the-same
B) More-for-less
C) Same-for-less
D) Less-for-much-less
E) All-or-nothing

Question

Which positioning strategy offers consumers a "good deal" by offering equivalent-quality products or services at a lower price?
A)	More-for-the-same
B)	More-for-less
C)	Same-for-less
D)	Less-for-much-less
E)	All-or-nothing

Quizplus · Accepted Answer

The "Same-for-less" positioning strategy is about offering products or services of equivalent quality to those of competitors but at a lower price, thus providing consumers with a perception of getting a "good deal."

Which Positioning Strategy Offers Consumers a "Good Deal" by Offering