When marketers at Procter & Gamble selected the Millennials,a demographic that includes college students,as an untapped group of potential customers for their Febreze line of products,they were executing which step in the process of designing a customer-driven marketing strategy?
A) Market segmenting
B) Mass marketing
C) Differentiation
D) Targeting
E) Positioning

Question

When marketers at Procter & Gamble selected the Millennials,a demographic that includes college students,as an untapped group of potential customers for their Febreze line of products,they were executing which step in the process of designing a customer-driven marketing strategy?
A)	Market segmenting
B)	Mass marketing
C)	Differentiation
D)	Targeting
E)	Positioning

Quizplus · Accepted Answer

Targeting involves selecting a specific segment of the market to focus marketing efforts on. By choosing Millennials and college students as their focus for the Febreze line, Procter & Gamble was engaging in the targeting step of creating a customer-driven marketing strategy.

When Marketers at Procter & Gamble Selected the Millennials,a Demographic