To the extent that a company can differentiate and position itself as providing superior customer value, it gains competitive advantage.

Question

Quizplus · Accepted Answer

Differentiation and positioning are important strategies for creating a competitive advantage in the market. By providing superior customer value, a company can differentiate itself from its competitors and attract and retain customers, ultimately leading to greater profitability and success. Therefore, the statement is true.

To the Extent That a Company Can Differentiate and Position