What are the four steps to designing a customer-driven marketing strategy?
A) Market segmentation, targeting, differentiation, and positioning
B) Positioning, market selection, mass marketing, and targeting
C) Market segmentation, differentiation, partitioning, and targeting
D) Market alignment, market segmentation, differentiation, and market positioning
E) Market recognition, market preference, market targeting, and market insistence

Question

What are the four steps to designing a customer-driven marketing strategy?
A)	Market segmentation, targeting, differentiation, and positioning
B)	Positioning, market selection, mass marketing, and targeting
C)	Market segmentation, differentiation, partitioning, and targeting
D)	Market alignment, market segmentation, differentiation, and market positioning
E)	Market recognition, market preference, market targeting, and market insistence

Quizplus · Accepted Answer

The four steps to designing a customer-driven marketing strategy are market segmentation (dividing the market into distinct groups of buyers), targeting (selecting which market segments to enter), differentiation (differentiating the market offering to create superior customer value), and positioning (arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers).

What Are the Four Steps to Designing a Customer-Driven Marketing