Question 1

__________ include(s)selling to final consumers through direct mail,catalogues,telephone,and the Internet.This has increased in recent years.

Accepted Answer

The answer of __________ include(s)selling to final consumers through direct...

Question 2

Which type of retailer tends to be the most frequently shopped?

Accepted Answer

The answer of Which type of retailer tends to be...

Question 3

Like retailers,a wholesaler must decide on segmentation and targeting,differentiation and positioning,and the marketing mix.

Accepted Answer

Wholesalers, just like retailers, need to decide on segmentation, targeting, differentiation, positioning, and the marketing mix to effectively reach their target market and meet their business objectives.

Question 4

Companies with increased operating costs often charge higher prices.These ________,such as Sears,provide more sales assistance because they carry more shopping goods about which customers need information.

Accepted Answer

The answer of Companies with increased operating costs often charge...

Question 5

In an automated warehouse,orders are fed directly from the retailer's information system to the wholesaler's,and the items are picked up by mechanical devices and taken to a shipping platform,where they are assembled.

Accepted Answer

This statement describes a typical process in an automated warehouse, where orders are received electronically and fulfilled with mechanical devices before being shipped out.

Question 6

Which of the following retailers likely require the most emphasis on salespeople to assist customers?

Accepted Answer

Full-service retailers typically require the most emphasis on salespeople to assist customers because they offer a wide range of services, including personalized help and advice in making purchase decisions.

Question 7

Unlike mass marketers,niche marketers expect to see continued growth in their online sales.

Accepted Answer

The answer of Unlike mass marketers,niche marketers expect to see...

Question 8

Selling products or services directly to final consumers for their personal,nonbusiness use is called ____________.

Accepted Answer

The answer of Selling products or services directly to final...

Question 9

A relative handful of retailers now control access to enormous numbers of consumers,giving them the upper hand in their dealings with manufacturers.

Accepted Answer

This statement is true, as a few large retailers such as Walmart, Amazon, and Target have significant market power and control access to a large number of consumers. This gives them leverage over manufacturers to negotiate pricing, promotions, and other terms.

Question 10

The rapid growth of out-of-home eating,slower population growth,and increased competition are all challenges for ________ and are experiencing slow sales growth.

Accepted Answer

The answer of The rapid growth of out-of-home eating,slower population...

Question 11

________ is the basis of all discount operations and is typically used by sellers of convenience goods.Retailers offering this level of service require customers to perform their own "locate-compare-select" process in order to save money.

Accepted Answer

The answer of ________ is the basis of all discount...

Question 12

These stores have been squeezed in recent years between more focused and flexible specialty stores on the one hand and more efficient,lower-priced discounters on the other.The _________ store carries a wide variety of product lines and differentiates itself through service.

Accepted Answer

The answer of These stores have been squeezed in recent...

Question 13

7-Eleven,Mac's,and Couche-Tard,small stores that traditionally have had a primary market of young,blue-collar men,are examples of ________.

Accepted Answer

The answer of 7-Eleven,Mac's,and Couche-Tard,small stores that traditionally have had...

Question 14

An agent is a wholesaler who does not take title to goods and whose function is to bring buyers and sellers together and assist in negotiation.

Accepted Answer

The answer of An agent is a wholesaler who does...

Question 15

GameStop sells video games and systems,offering a narrow product line with a deep assortment within that line.GameStop is a ________.

Accepted Answer

The answer of GameStop sells video games and systems,offering a...

Question 16

The distinction between large retailers and large wholesalers is becoming blurred.

Accepted Answer

With the rise of e-commerce, many retailers are now engaging in wholesale activities, while wholesalers are also venturing into retail sales. This has caused the traditional boundary between the two to become increasingly blurred.

Question 17

If customers like to be "waited on" and have much higher operating costs,these costs are often passed along to the customer.These types of stores are called ____________________.

Accepted Answer

The answer of If customers like to be "waited on"...

Question 18

Department stores carry ________ with ________ within them.

Accepted Answer

The answer of Department stores carry ________ with ________ within...

Question 19

Customers will seek out ________ if they want deep assortments within narrow product lines.

Accepted Answer

The answer of Customers will seek out ________ if they...

Question 20

At Holt Renfrew,a first-class department store,customers shop for specialty products and have come to expect assistance in every phase of the shopping process.Holt Renfrew is a ________.

Accepted Answer

The answer of At Holt Renfrew,a first-class department store,customers shop...

Quiz 13: Retailing and Wholesaling