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Principles of Marketing Study Set 2
Quiz 19: The Global Marketplace
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Question 61
Multiple Choice
Which of the following is a demographic factor that a company should consider before deciding to enter an international market?
Question 62
Multiple Choice
Which of the following is an economic factor that a company should consider before deciding to enter and international market?
Question 63
Multiple Choice
Which of the following is an economic factor that a company should consider before deciding to enter an international market?
Question 64
Multiple Choice
Which of the following is a geographic factor that a company should consider before deciding to enter and international market?
Question 65
Multiple Choice
Which type of business is unlikely to find it necessary to enter international markets in order to survive?
Question 66
Short Answer
Very few market opportunities are available in a(n)________ economy.
Question 67
Short Answer
When entering a foreign market,companies typically start with ________,working through independent international marketing intermediaries
Question 68
Short Answer
Countries with ________ economies may consist mostly of households with very low family incomes.
Question 69
Short Answer
________ are major exporters of manufactured goods,services,and investment funds.They trade goods among themselves and export them to other types of economies for raw materials and semi-finished goods
Question 70
Short Answer
The simplest way to enter a foreign market is through ________.
Question 71
Short Answer
It is important to understand how business norms vary from country to country.For example,________ like to sit or stand very close to each other when they talk business-in fact,almost nose to nose.
Question 72
Multiple Choice
Which of the following is a sociocultural factor that a company should consider before deciding to enter an international market?
Question 73
Short Answer
Demographic characteristics,geographic characteristics,economic factors,sociocultural factors,and political and legal factors all help a company ________.d
Question 74
Short Answer
A(n)________ economy is poor in some ways but rich in one or more natural resources responsible for creating most of its exporting revenue.
Question 75
Short Answer
Sometimes a country's government will create a ____________ by restricting the export of that currency.Buyers may accept this currency if they can buy other goods in that country that they need themselves or can sell elsewhere for a needed currency.